Evocative Ad That Wouldn’t Wash At The ‘Toilet Bowl’ Halftime

Aesthetics,Art,Business,Film,Music,Technology

            

It’s a beautiful and evocative ad, which explains why you didn’t see it during the ‘Toilet Bowl’ halftime.

Music makes an event, an ad, a movie, even a marriage. Who among us oldies can forget the sound track to the French film “A Man And A Woman,” directed by Claude Lelouch? Not me. This dates me—both as an oldie and an incorrigible romantic.

The fact that I identified the voice and song of Edith Piaf in “The Daring: No Regrets,” a new ad for the 2016 Cadillac CT6, dates me too. The text is good, the sound track beautiful—I can’t believe I used to mock Edith Paif’s overly emotional delivery. I guess it takes decades of Beyonces, Jay-Zs, Madonnas, Iggy Azaleas, Katy Perrys, and Coldplays; a Nicki Minaj, a Kanye West, and a Missy Elliott to make one appreciate a tune, a voice, instrumental proficiency; chord progression and composition, in general, to say nothing of the emotion music is meant to evoke.

Enjoy the music and the message. Steve Wozniak makes an appearance to drive it home. A shame that the slogan, “Dare Greatly,” comes courtesy of statism by FDR. To be expected, I suppose.

As expected, Cadillac has taken the next step in rebuilding its image by releasing a new ad entitled The Daring: No Regrets. First airing during the 87th annual Osca

BRAVO.