Will Microsoft’s New CEO Kill Surface?

Aesthetics,Business,Internet,Technology,The Zeitgeist

            

Forbes’s Gene Marks contends that Satya Nadella, Microsoft’s New CEO—whom Marks thinks is way cool because, wait for this, Nadella is a “decade younger than his predecessor and looks young for his age”—has effectively killed the Microsoft Surface.

Let me unpack Marks’ “logic”:

Even though The Surface is “a powerful little laptop, lightweight with a Windows 8 touchscreen and a long battery life”; and though this product is “both tablet and laptop and integrates tightly with other Microsoft applications”—Cool-Because-He’s-Young Nadella is to be hailed as brilliant too for sabotaging the future of a magnificent product. It is alleged that Nadella wishes to end Microsoft’s foray into hardware (Surface), and take the company back to the business of software.

“A Windows First policy,” argues Marks, “was the reason behind products like the Surface.”

If, as I understood this terribly hip article, The Surface is more than the software it runs—why reduce the best Tablet in the business to its bits? What about the “Big Idea”?

Not being a techie, I have no idea if Forbes’s Gene Marks is being plain silly, or if silly is the new norm in the media’s tech coverage. I suspect the two are not mutually exclusive. (“A silly society is a youth-obsessed society.” Youth-obsessed U.S is silly.)

In its hipness, the Forbes article reminds me of that grating, pretentious Cisco ad, in which a female with a deceptively soft voice waffles about the Internet of All Things (WTF?!).

But I guess I’m still from the Book Age. Behold a throwback: a wall-to-wall library, or half of it, as I could not get the entire thing in the frame. Sean made this solid maple thing to my mid-century American, Heywood-Wakefield design specs (more):

Bookcase I